The Tourism Authority of Thailand (TAT) has made significant changes to its Deputy Governor positions, effective from October 1st of this year. These restructuring efforts aim to enhance the organization’s capabilities and better serve the needs of the tourism industry. Among the notable appointments, Mr. Chattan Kunjara Na Ayudhya has been named the Deputy Governor for International Marketing – Asia and the South Pacific. His role will involve overseeing the marketing and promotion of Thai tourism, as well as collaborating with potential partners in these regions to attract tourists. Similarly, Ms. Somradee Chitchong has been appointed as the Deputy Governor for the Domestic Market and will focus on encouraging Thais and expatriates to explore more of Thailand. Additionally, Mr. Nithee Seeprae will serve as the Deputy Governor for Marketing Communications and will be responsible for strategic advertisement and public relations campaigns. Mrs. Rujiras Chatchalermkit has been promoted to the role of Deputy Governor for Administration, and Mr. Teerasil Tapen will now hold the position of Deputy Governor for Digitalisation, Research, and Development. These changes are set to further the TAT’s mission of portraying Thailand as the preferred tourist destination.
Deputy Governor Restructuring
The Tourism Authority of Thailand (TAT) has recently undertaken a restructuring of its Deputy Governor positions. Effective from October 1, 2023, this reorganization aims to enhance the efficiency and effectiveness of the TAT’s operations. By redistributing responsibilities and promoting talented individuals within the organization, the TAT strives to optimize its performance in promoting Thai tourism.
Overview
The Deputy Governor restructuring is a strategic move by the TAT to strengthen its operations and maximize its impact on the tourism industry. By redefining the roles and responsibilities of its Deputy Governors, the TAT aims to better address the needs of different markets and stakeholders. This restructuring is part of the TAT’s continuous efforts to adapt to the evolving tourism landscape and ensure sustainable growth in the industry.
Effective Date
The Deputy Governor restructuring came into effect on October 1, 2023. This date marks the beginning of the new structure and the implementation of the revised roles and responsibilities for the Deputy Governors. The TAT is committed to making a smooth transition during this period and ensuring that all changes are effectively communicated to relevant stakeholders.
New Positions
As part of the restructuring, the TAT has introduced new Deputy Governor positions to better align with its strategic priorities. The newly created positions include the Deputy Governor for International Marketing – Asia and the South Pacific and the Deputy Governor for Domestic Market. These positions will play crucial roles in driving tourism promotion and development in their respective areas.
Previous Positions
To facilitate the creation of new positions, some changes have been made to the existing Deputy Governor roles. Previously held responsibilities have been redistributed to better suit the TAT’s priorities and enhance overall efficiency. This restructuring allows for a more focused and streamlined approach to tourism promotion and development.
Appointment of Mr. Chattan Kunjara Na Ayudhya
Mr. Chattan Kunjara Na Ayudhya has been appointed as the Deputy Governor for International Marketing – Asia and the South Pacific. Previously serving as the Deputy Governor for Marketing Communications, Mr. Chattan will now oversee the marketing and promotion of Thai tourism products and services in the Asia and South Pacific regions. His extensive experience and expertise in marketing communications make him an ideal candidate for this role.
Appointment of Ms. Somradee Chitchong
Ms. Somradee Chitchong has been appointed as the Deputy Governor for the Domestic Market. She previously held the position of Deputy Governor for Administration and will now be responsible for planning and executing domestic tourism campaigns. Ms. Somradee’s deep understanding of administrative processes and her passion for promoting domestic tourism make her an invaluable asset to the TAT.
Appointment of Mr. Nithee Seeprae
Mr. Nithee Seeprae has been appointed as the Deputy Governor for Marketing Communications. He previously held the position of Deputy Governor for Digitalisation, Research, and Development and will now oversee strategic advertisement and public relations campaigns. Mr. Nithee’s expertise in digitalization and his strong track record in research and development will contribute to promoting Thailand as a preferred tourist destination.
Promotion of Mrs. Rujiras Chatchalermkit
Mrs. Rujiras Chatchalermkit has been promoted to the position of Deputy Governor for Administration. Previously serving as the Executive Director of the Marketing Services Department, Mrs. Rujiras brings a wealth of knowledge and experience to her new role. Her leadership skills and commitment to effective administration will support the TAT in achieving its objectives.
Promotion of Mr. Teerasil Tapen
Mr. Teerasil Tapen has been promoted to the position of Deputy Governor for Digitalisation, Research, and Development. Having previously served as the Executive Director of the Europe, Africa, and Middle East Region, Mr. Teerasil is well-equipped to oversee the Digital and Information Technology Department as well as the Research and Development Department. His expertise in these areas will contribute to the TAT’s digital transformation and research initiatives.
Existing Deputy Governors
In addition to the newly appointed Deputy Governors, three Deputy Governors will continue in their existing positions. Mrs. Numfhon Boonyawat, the Deputy Governor for Policy and Planning, has been in this role since 2019. Mr. Siripakorn Cheawsamoot, the Deputy Governor for International Marketing – Europe, Africa, the Middle East, and the Americas, has been in this role since 2022. Mr. Apichai Chatchalermkit, the Deputy Governor of Tourism Products and Business, has been in this role since 2021. These experienced Deputy Governors will continue to contribute to the success of the TAT and its initiatives.
The Deputy Governor restructuring by the TAT aims to optimize its operations and strengthen its impact on the tourism industry. With the appointment of new Deputy Governors, the TAT is well-positioned to address the specific needs of different markets and stakeholders. This restructuring reflects the TAT’s commitment to driving sustainable growth in the Thai tourism sector and ensuring that it remains an attractive destination for tourists worldwide.
