Discover the InterContinental Chiang Mai The Mae Ping, a remarkable five-star hotel that celebrates the vibrant culture and traditions of Lanna heritage. Developed by Asset World Corp Public Company Limited (AWC) in collaboration with IHG Hotels and Resorts, this living museum hotel is set in the heart of Chiang Mai, Thailand’s largest city in the north. Surrounded by ancient temples and local markets, the hotel is part of AWC’s larger ‘Lannatique’ mixed development project that aims to promote art, culture, and sustainable tourism. Offering luxurious accommodations and innovative augmented reality experiences, the InterContinental Chiang Mai The Mae Ping is poised to elevate Chiang Mai as a global sustainable tourism destination.
AWC unveils InterContinental Chiang Mai The Mae Ping
Introduction
Welcome to the exciting news about Asset World Corp Public Company Limited (AWC) partnering with IHG Hotels and Resorts to introduce the magnificent InterContinental Chiang Mai The Mae Ping. This five-star hotel, conceptualized as Thailand’s first living museum hotel, pays homage to the rich culture and traditions of Lanna heritage. With its strategic location in the heart of Chiang Mai, surrounded by captivating tourist attractions, this hotel promises to offer a truly immersive and unforgettable experience for its guests.
Location and Surroundings
Situated in the Chang Khlan area, InterContinental Chiang Mai The Mae Ping enjoys a prime location in the largest city of Northern Thailand. The hotel is conveniently close to Chiang Mai International Airport, just a 20-minute drive away. Enveloped by ancient temples and vibrant local markets, guests can easily explore the city’s attractions and immerse themselves in the local culture. Moreover, this strategic location also serves as the foundation for AWC’s ambitious plans for the ‘Lannatique’ mixed development project, which includes art and culture villages, four leading hotels, and other properties.
Development Plans
AWC has big development plans for the InterContinental Chiang Mai The Mae Ping. The hotel is part of AWC’s GROWTH-LED strategy, which aims to increase operating assets while expanding and diversifying the hospitality and lifestyle portfolio with quality developments in prime locations. This commitment to development aligns with AWC’s vision of ‘Building a Better Future’ by creating sustainable, high-quality properties that contribute to the growth and prosperity of the local communities.
Partnership with IHG Hotels and Resorts
AWC’s partnership with IHG Hotels and Resorts is a significant milestone in the development of InterContinental Chiang Mai The Mae Ping. The collaboration brings together two industry leaders who are dedicated to delivering exceptional hospitality experiences. With over 1,200 signed rooms across six properties in Thailand since 2020, AWC and IHG continue to forge a strong partnership focused on sustainable growth in the hospitality industry. This partnership ensures that guests can expect world-class service and unmatched quality during their stay at the hotel.
Living Museum Model
What sets InterContinental Chiang Mai The Mae Ping apart is its unique living museum model. This innovative concept allows guests to experience the cultural and timeless legacies of Lanna heritage in an interactive and engaging manner. Through augmented reality (AR) technology, the hotel creates virtual content about its design, decoration, and the rich cultural heritage of Lanna. Guests can immerse themselves in the history, art, and way of life of Lanna heritage, creating an unforgettable stay that goes beyond the traditional hotel experience.
Sustainable Design and Certifications
AWC has made sustainable development a priority in the construction and operation of the InterContinental Chiang Mai The Mae Ping. The hotel is the first in Chiang Mai to receive pre-certified LEED for building design and construction and pre-certified WELL certifications. This commitment to sustainability not only benefits the surrounding communities but also positions Chiang Mai as a global sustainable tourism destination. By incorporating sustainable design and practices, the hotel creates long-term value for its stakeholders while minimizing its environmental impact.
Quotes from Officials
According to Ms. Suladda Sarutilavan, Director of the Tourism Authority of Thailand (TAT) Chiang Mai Office, the opening of InterContinental Chiang Mai The Mae Ping will drive demand for quality travelers to Chiang Mai and contribute to the supply of world-class sustainable hotels in the city. The living museum model showcases Thailand’s culture and aligns with TAT’s focus on promoting the country’s cultural heritage.
Mrs. Wallapa Traisorat, AWC Chief Executive Officer and President, expresses excitement about launching the first InterContinental in Northern Thailand. She highlights the hotel’s uniqueness as a luxury property and the first in Thailand to adopt the living museum model.
Mr. Rajit Sukumaran, Managing Director, South East Asia and Korea, IHG, emphasizes the significance of the partnership with AWC and the opportunity to bring the InterContinental brand to Chiang Mai. He praises the hotel’s sophisticated architecture, elegant interior design, and its ability to tell the stories and spirit of Lanna.
Renovation of Imperial Mae Ping Hotel
The InterContinental Chiang Mai The Mae Ping took shape after the complete renovation of the iconic Imperial Mae Ping Hotel. The Imperial Mae Ping Hotel holds the distinction of being the first-ever hotel in the TCC Group’s portfolio, which makes this transformation a remarkable milestone. AWC’s commitment to revitalize this historic property demonstrates its dedication to preserving and enhancing the cultural heritage of Chiang Mai.
AWC’s GROWTH-LED Strategy
AWC’s GROWTH-LED strategy is at the forefront of its vision to build a better future. This strategy aims to increase the company’s operating assets while expanding and diversifying its hospitality and lifestyle portfolio. By developing quality assets in prime locations, AWC is poised for sustainable growth and creating value for its stakeholders.
Expansion of AWC and IHG Partnership
The partnership between AWC and IHG continues to grow with the introduction of the InterContinental Chiang Mai The Mae Ping. This collaboration represents a shared vision and commitment to elevate Thailand’s hospitality industry while delivering exceptional experiences for guests. The successful partnership between AWC and IHG has already resulted in over 1,200 signed rooms across six properties in Thailand, showcasing their drive for sustainable growth and innovation.
Hotel Features and Facilities
InterContinental Chiang Mai The Mae Ping offers 240 luxurious rooms and suites in its initial phase. The hotel’s design and decoration reflect the golden heritage of Lanna, creating a truly immersive experience for guests. In addition to the renowned living museum concept, the hotel features a range of facilities, including the Kam Lobby Lounge, Gad Lanna all-day dining venue, HONG’s Chinese Restaurant and Sky Bar, a 616 sq. m. ballroom, various meeting rooms, a Kids Club, a spa and wellness center, a gym, and a swimming pool. These amenities are carefully designed to ensure guests have a memorable and relaxing stay.
Conclusion
The unveiling of InterContinental Chiang Mai The Mae Ping marks an exciting chapter in the hospitality landscape of Chiang Mai. AWC’s commitment to sustainable development, combined with IHG’s expertise and world-class service, guarantees guests an exceptional experience that celebrates the rich cultural heritage of Lanna. The hotel’s living museum model, strategic location, and top-notch facilities position it as a key player in Chiang Mai’s sustainable tourism industry. Whether you are a traveler seeking cultural immersion or a hospitality enthusiast looking for unparalleled luxury, InterContinental Chiang Mai The Mae Ping is the perfect choice for a remarkable stay in Northern Thailand.
