On World Tourism Day, Her Royal Highness Princess Ubolratana conferred the 14th Thailand Tourism Awards on 254 Thai tourism enterprises that were recognized for their quality and excellence in tourism and hospitality operations. Held at the Samyan Mitrtown Hall, the ceremony showcased Thailand’s new direction towards high-value and sustainable tourism. The Thailand Tourism Awards, initiated by the Tourism Authority of Thailand (TAT), aims to promote responsible tourism and strengthen the country’s tourism industry. With 76 Gold Award winners and 169 Silver Award winners, the Awards serve as a catalyst for these enterprises to drive business development and showcase their readiness to compete globally. The complete list of winners can be found on the TAT Newsroom website.
Thailand Tourism Awards 2023
Her Royal Highness Princess Ubolratana conferred the 14th Thailand Tourism Awards
Thailand’s tourism industry received a major boost on 27 September 2023, when Her Royal Highness Princess Ubolratana conferred the 14th Thailand Tourism Awards. These awards recognize and celebrate quality and excellence in tourism and hospitality operations in the country.
Recognition of quality and excellence in tourism and hospitality operations
The Thailand Tourism Awards is a prestigious event that recognizes and celebrates the best in the tourism and hospitality industry. It showcases the organizations and enterprises that have excelled in providing exceptional services to tourists and visitors. By conferring these awards, Her Royal Highness Princess Ubolratana highlights the commitment of the Thai tourism industry towards delivering high-quality and exceptional experiences to visitors.
Focus on high-value and sustainable tourism
The 14th Thailand Tourism Awards also underscore Thailand’s new direction towards high-value and sustainable tourism. As the country emerges as a top travel destination, it aims to prioritize sustainable tourism practices that have a positive impact on the environment and local communities. By recognizing and awarding enterprises that adhere to sustainable practices, Thailand is making significant strides towards the development of a responsible and environmentally friendly tourism industry.
Ceremony Details
Held at the Samyan Mitrtown Hall
The prestigious Thailand Tourism Awards ceremony took place at the Samyan Mitrtown Hall, a renowned venue known for hosting significant events. The choice of this venue adds to the grandeur and significance of the event, further highlighting the importance of the awards.
Held on World Tourism Day (27 September)
The 14th Thailand Tourism Awards ceremony was held on 27 September, which marked World Tourism Day. This deliberate choice of date adds significance to the event as it aligns with the global celebration of tourism and emphasizes Thailand’s commitment to the industry’s growth and development.
Government’s Focus on Tourism
Tourism as a major contributor to revive Thai economy
The Thai government recognizes the tourism industry as a crucial contributor to revive the country’s economy. As tourism plays a significant role in generating revenue and employment opportunities, the government is actively taking measures to support and promote the growth of tourism in Thailand.
Specific measures to elevate supply and sustainable standards
To ensure the sustainable growth of the tourism industry, the government has implemented specific measures to elevate supply and sustainable standards. This includes promoting responsible tourism practices, encouraging environmentally friendly initiatives, and fostering cooperation among stakeholders to achieve the desired outcomes.
Thailand Tourism Awards fostering cooperation and sustainable development
The Thailand Tourism Awards play a pivotal role in fostering cooperation and sustainable development in the tourism industry. By recognizing and awarding enterprises that demonstrate excellence in tourism and hospitality operations, these awards encourage others to follow suit and contribute to the sustainable development of Thai tourism.
Purpose of Thailand Tourism Awards
Initiated by the Tourism Authority of Thailand (TAT)
The Thailand Tourism Awards were initiated by the Tourism Authority of Thailand (TAT) in 1996. The TAT plays a crucial role in promoting and developing Thailand’s tourism industry. The awards serve as a tool to recognize and honor exceptional tourism enterprises that contribute to the growth and success of the industry.
Signifies quality and excellence in tourism and hospitality operations
The Thailand Tourism Awards are highly regarded as a symbol of quality and excellence in the tourism and hospitality sectors. Enterprises that receive these awards are recognized for their outstanding commitment to delivering exceptional services and experiences to tourists and visitors.
Supporting and strengthening Thailand’s tourism industry
By supporting and honoring outstanding tourism enterprises, the Thailand Tourism Awards contribute to the overall strengthening of Thailand’s tourism industry. These awards provide recognition and encouragement to enterprises, motivating them to continue delivering exceptional experiences and services to visitors.
Promoting responsible and sustainable tourism
One of the key objectives of the Thailand Tourism Awards is to promote responsible and sustainable tourism practices. By recognizing and awarding enterprises that prioritize sustainability and responsible tourism, the awards encourage the adoption of such practices throughout the industry. This helps ensure the long-term viability and success of Thailand’s tourism industry.
Benefits for Award Winners
Increased publicity and interest in products
The Thailand Tourism Awards provide award winners with increased publicity and interest in their products. Winning an award serves as a stamp of approval and quality, attracting attention from tourists and visitors. The recognition received through these awards helps winners showcase their offerings and attract a broader audience.
Business development opportunities
Award winners also benefit from business development opportunities. The prestige associated with receiving a Thailand Tourism Award opens doors to new partnerships and collaborations. It facilitates networking with industry stakeholders and potential investors, leading to further growth and expansion for the enterprise.
New Category: Low-carbon and Sustainability
Added category to promote sustainable tourism experiences
In line with the global trend towards sustainable tourism, the 14th Thailand Tourism Awards introduced a new category: Low-carbon and Sustainability. This category aims to promote tourism experiences that adhere to sustainable practices and have a minimal carbon footprint. By recognizing enterprises in this category, the awards encourage the adoption of sustainable tourism practices throughout the industry.
Demonstrates commitment to low-carbon tourism and sustainability
The introduction of the Low-carbon and Sustainability category demonstrates Thailand’s commitment to low-carbon tourism and sustainability. By recognizing and awarding enterprises that prioritize these practices, Thailand is taking a significant step towards reducing its environmental impact and promoting sustainable tourism experiences.
Number of Winners
908 entries in five categories
The 14th Thailand Tourism Awards received an impressive 908 entries across five categories. This high number of submissions reflects the widespread participation and enthusiasm within the industry.
254 winners judged as meeting the criteria
From the 908 entries, 254 winners were selected based on their exceptional performance in meeting the criteria set by the Thailand Tourism Awards. These winners demonstrated outstanding quality and excellence in their tourism and hospitality operations.
76 Gold Award winners
Of the 254 winners, 76 were awarded the prestigious Gold Award. This recognition signifies the highest level of achievement in their respective categories and sets them apart as leaders in the industry.
169 Silver Award winners
Additionally, 169 winners received the Silver Award, highlighting their commitment to excellence and the high standards they uphold in their tourism and hospitality offerings.
Hall of Fame Awards
Nine Thai tourism enterprises received Hall of Fame Awards
The Hall of Fame Awards are among the most prestigious honors bestowed by the Thailand Tourism Awards. In the 14th edition, nine Thai tourism enterprises received these awards. The Hall of Fame recognition is reserved for enterprises that have consistently demonstrated excellence and continuously contributed to the growth and development of the industry.
Recognition for their continuous excellence
The Hall of Fame Awards celebrate enterprises that have consistently upheld the highest standards of excellence in their operations. These enterprises have been trailblazers in their respective fields and have set benchmarks for others to follow.
Attractions category winners
Among the Hall of Fame Award winners, five are from the attractions category. These enterprises have made significant contributions to Thailand’s tourism landscape and have provided visitors with exceptional experiences. The awarded attractions include Phetchabun Intrachai Archaeology Hall in Phetchabun, Dhanabaadee Ceramic Museum in Lampang, Chae Son National Park in Lampang, Khon Kaen Zoo in Khon Kaen, and Royal Park Rajapruek in Chiang Mai.
Accommodation category winners
The remaining four Hall of Fame Award winners are from the accommodation category. These enterprises have consistently provided guests with outstanding hospitality and have played a crucial role in elevating Thailand’s status as a top travel destination. The awarded accommodations include Dusit Thani Krabi Beach Resort in Krabi, Ace of Hua Hin Resort in Phetchaburi, Zira Spa in Chiang Mai, and Kamalaya Spa in Surat Thani.
Low-carbon and Sustainability Awards
18 Thai tourism enterprises received Awards in the new category
A total of 18 Thai tourism enterprises received awards in the newly introduced Low-carbon and Sustainability category. These enterprises have displayed a strong commitment to sustainable practices and have set examples for others in the industry. They have embraced initiatives that contribute to low-carbon tourism and promote sustainability.
Recognition for their commitment to low-carbon and sustainability
The Low-carbon and Sustainability Awards acknowledge and celebrate enterprises that have made significant efforts to reduce their carbon footprint and implement sustainable practices. These enterprises serve as models for the industry and demonstrate that it is possible to combine exceptional tourism experiences with environmentally friendly operations.
Gold Awards winners
Five enterprises were awarded the prestigious Gold Awards in the Low-carbon and Sustainability category. These winners include Red Ginger Chic Resort in Krabi, Siam Bayshore Resort Pattaya in Chon Buri, The Riverie by Katathani in Chiang Rai, Peach Hill Resort in Phuket, and Bang Kobua Community Based Tourism Club in Samut Prakan.
Silver Award winners
In addition to the Gold Awards, 13 enterprises received the Silver Award in the Low-carbon and Sustainability category. These winners have made commendable efforts to adopt sustainable practices and contribute to the long-term sustainability of the tourism industry.
Complete List of Winners
The complete list of winners of the 14th Thailand Tourism Awards is available on the Tourism Authority of Thailand (TAT) website and Facebook page. This comprehensive list showcases the enterprises that have been recognized for their outstanding contributions to the tourism and hospitality industry in Thailand. The list is a valuable resource for tourists and visitors looking for exceptional experiences in the country.
In conclusion, the 14th Thailand Tourism Awards highlight Thailand’s commitment to quality, excellence, and sustainability in its tourism and hospitality industry. These awards recognize and celebrate enterprises that have embraced high-value and sustainable practices, contributing to the growth and success of Thailand as a top travel destination. By promoting responsible and sustainable tourism, Thailand aims to provide exceptional experiences to visitors while minimizing its impact on the environment. The Thailand Tourism Awards serve as a catalyst for excellence and encourage the industry to strive for continuous improvement in delivering exceptional tourism experiences.
